Technical Area
Technical publications issued by VNU Business Publications Italia are the most exhaustive editorial offer on the respective reference markets, such as electronics, automation, mechanics, industrial components and so on. Professional journalists with a technical background above average, market analysts and opinion leaders from the reference markets are among the editorial staff that contributes to the drawing up process of all magazines; as a matter of fact some of these journals are the official organ of important trade associations and are therefore present at all trade fairs in Italy and abroad. The circulation policy in force guarantees remarkable redemption rates on all promotional activities, thanks to the use of up-to-date mailing lists and to an accurate ongoing qualification process. These figures are being attested by the high number of contacts gathered through the Reader Service, a service enabling the reader to ask for further information on the products being introduced in the articles and/or advertisements published in the magazines. All exhibitions/conventions and all conferences organised and sponsored by these journals are a significant appointment for all those belonging to the different sectors involved, since they are a sort of meeting point for product demand and supply; moreover, congresses, meetings and round tables taking place in perfect synergy with the various trade associations and with the issue of trade fair and product catalogues - both in paper and CD-Rom versions - further contribute to the spreading of the VNU Business Publications Italia as a synonym for quality and competence.
