» PC Magazine is now published by Hera Edizioni
PC Magazine, one of the IT professional magazines most widely read in Italy, is the reference monthly magazine for readers wanting to have a comprehensive view of the world of personal computing and professional informatics and looking for precious advice when choosing products and for suggestions about their use. Each month PC Magazine takes stock of new technologies and novelties, anticipating market trends and helping readers assess their purchases and the services provided in a correct way. It focuses not only on hardware and software products, but also on Internet services and solutions to use informatics both at home and at work. PC Magazine is published in Italy by VNU Business Publications; its readers can count on an editorial experience which is the result of more than 15 years of activity in the market, a key success factor that makes this magazine one of the most reliable in the sector, thanks to a well established brand within a European family of similar products and to the quality of information provided. PC Magazine avails itself of the competence and skill provided at VNU Labs, the VNU Group’s European structure in charge of performing all tests using the most modern technologies and the main benchmarks shared by the market. PC Magazine editorial staffchooses perfectly balanced topics to be dealt with, thus making this magazine the ideal tool to find one’s way about the Information Technology world and to keep oneself posted on the latest novelties offered by the market. As a matter of fact, the editorial structure has been designed to provide the reader with all updates on the most recent novelties. The main article in each issue the Focus deals with a subject indepth both from the hardware and from the software viewpoint, giving the reader all the necessary tools to solve a difficult problem. The major monthly appointment for readers is still the enlarged and extended In Practice section, which helps users exploit their products to their best. This section looks like an actual user guide for the most widespread programs, a collection of suggestions and pieces of advice on how to use one’s PC to its best by improving its efficiency; within this section one can also find the replies to the readers’ letters, a useful tool for the editorial office to understand what subjects stir the readers’ attention. Finally, the editorial structure revolves around the Hardware, Software and The Internet sections, three columns dealing with comparative tests between different products and services, full of technological indepth studies and of detai led analysis on the specific features of each product. Besides group and single tests, the editorial staff informs the readers on Market News, Reportage on the main events in the IT world, Advance News on hardware and software products, Surveys on services and solutions provided by different market operators. PC Magazine is an editorial product targeted at IT professionals and managers within small and medium enterprises, at students and young people with mediumhigh IT knowledge, corporate executives in charge of Information Technology areas (source: Research carried out by Sinottica 2002/1). PC Magazine is published in two versions, with 1 or 2 CD-roms respectively, containing the best utilities to optimise PC performance, the most widespread browsers and the latest driver versions. PC Magazine is distributed to newspaper kiosks monthly and its circulation is certified by ADS.
Notice
IT magazines are now published by Hera Edizioni, Vnunet’s web sites are now published by Net Media Europe.
